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The PLs role in Spanish FMCG sustainable markets: an (almost and so far) missed opportunity?

The PLs role in Spanish FMCG sustainable markets: an (almost and so far) missed opportunity?

The PLs role in Spanish FMCG sustainable markets: an (almost and so far) missed opportunity?

tipo de documento Publicacion

Etiquetas: spain, españa, marcas sostenibles, fmcg, private labels, sustainable labels, marca de la distribución, estrategia minoristas, retailer strategy, gran consumo

Publicado en: libro: advances in national brand and private label marketing, página inicial: 155, página final: 164

Fecha publicación: 24/06/2015

The Influence of Legal Environment and Levels of Integration on Retailer Capabilities

The Influence of Legal Environment and Levels of Integration on Retailer Capabilities

The Influence of Legal Environment and Levels of Integration on Retailer Capabilities

tipo de documento Publicacion

Etiquetas: entorno legal, integración, distribution channel distributor capabilities integration legal environment pharmacy channel, canal de distribución; capacidades del distribuidor, canal de farmacia

Publicado en: libro: advances in national brand and private label marketing, página inicial: 191, página final: 199

Fecha publicación: 24/06/2015

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