Sustainable business model innovation and ethics: A conceptual review from the institutional theory addressing (un)sustainability
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Being this a period where many geologically significant conditions and processes are profoundly altered by human activities and creations, we have chosen to study how the innovation of sustainable business models acts as yet another lever for the diffusion of human misbehaviors against the planet and its ecosystems. Departing from the Institutional Theory approach to entrepreneurship and sustainability, our elements describe institutional and ethical precepts and norms, and allow a better understanding of the institutional logic of sustainable business models, investigating how it is formed and its consequences in terms of inequity, oppression and exclusion. We have translated these precepts into twelve constructs that could be used for further empirical analyses and application in incubators, training programs for entrepreneurs and investors and public promotion of entrepreneurship programs aiming for addressing the grand challenges and the greater good for all, including human and non-human ecosystems.
Being this a period where many geologically significant conditions and processes are profoundly altered by human activities and creations, we have chosen to study how the innovation of sustainable business models acts as yet another lever for the diffusion of human misbehaviors against the planet and its ecosystems. Departing from the Institutional Theory approach to entrepreneurship and sustainability, our elements describe institutional and ethical precepts and norms, and allow a better understanding of the institutional logic of sustainable business models, investigating how it is formed and its consequences in terms of inequity, oppression and exclusion. We have translated these precepts into twelve constructs that could be used for further empirical analyses and application in incubators, training programs for entrepreneurs and investors and public promotion of entrepreneurship programs aiming for addressing the grand challenges and the greater good for all, including human and non-human ecosystems.
