Sustainable business model innovation and ethics: a conceptual review from the institutional theory addressing (un)sustainability
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Being this a period when human activities and creations profoundly
alter many geological conditions and processes, here we conceptualise how the
sustainable innovation of business models acts as yet another lever for the
dissemination of human misbehaviours against the planet and its ecosystems.
Departing from the Institutional Theory approach to entrepreneurship and
sustainability, we identified institutional and ethical standards and norms that
allow a better understanding of the institutional logic behind sustainable
business model (SBM) innovation, how it is formed and its consequences in
terms of inequity, oppression and exclusion. We have linked those standards
with 12 constructs that can guide further empirical analyses; incubators,
trainers, investors and policy makers could use them to support entrepreneurs
avoid planet challenges and enhance human and non-human ecosystems.
