Toda la comunidad

Autores: Iglesias Pato, Jorge

Etiquetas: reputación corporativa, riesgo reputacional, crisis reputacional, stakeholders, gestión de crisis, dieselgate, corporate reputation is a fundamental factor of business development and growth that requires an ethical and lasting behaviour, which proposes a competitive advantage. the present analysis aims to provide clarity on the field of this concept, an asset of great value and relevance, and unknown to a large number of individuals and legal entities. a synthesis of the most characteristic concepts and a compilation of the main lines of research on the subject will be made, developing the meaning of corporate reputation and the threats that accompany it: reputational risks and crises. in addition, it will be accompanied by a proposal for an organizational solution as a response to these dangers, as a management strategy. to verify the theory, a comparison will be provided with the dieselgate business case, the volkswagen vehicles polluting emissions scandal in 2016, to understand the dimension of the consequences of jeopardizing corporate reputation and the business transcendence it has.

Autores: Cervera Ruiz, Laura

Etiquetas: responsabilidad social corporativa, fraude, dieselgate, consecuencias económicas, cambios legislativos., corporate social responsibility, economic consequences, legislative changes.

Etiquetas: atributos determinantes, determinant attributes, brand positioning, sector del automóvil, dieselgate, volkswagen, posicionamiento, automotive sector

Áreas temáticas: 53 - ciencias económicas, 5311 - organización y dirección de empresas , 5311.05 - marketing (comercialización)

Etiquetas: riesgo de reputación, economic effects, efectos económicos, dieselgate, volkswagen; dieselgate, reputación corporativa, reputational risk, corporative reputation

Áreas temáticas: 53 - ciencias económicas, 5311 - organización y dirección de empresas , 5311.05 - marketing (comercialización)

Etiquetas: riesgo de reputación, efectos económicos, economic effects, dieselgate, volkswagen; dieselgate, reputación corporativa, reputational risk, corporative reputation