Áreas temáticas: 53 - ciencias económicas, 5311.06 - estudio de mercados
Etiquetas: luxury, digitalization, description of the key segments and new trends in the sector are explained. it answers questions such what a brand needs to be considered luxury and why luxury grows. in addition, a general study about the industry is made, the theoretical study is applied to the jewelry brand cartier. in short, it is interesting to determine what have luxury brands done in order adapt to all the trends and evolutions of the history. first, this project studies the evolution of the luxury industry. this industry represents 10% of the world economy and it foresees a continuous growth. therefore, customer relationship management., a classification of its consumers, this work is the first step into the luxury industry and a description of where the sector is going; and what better than with the unique testimony of one of its greatest: cartier., branding, democratization
Fecha publicación: 00/00/2018
